New Terms For Thinking Different

 

Branditude℠

/, brand·ĭ·tūde/ n.

descriptive noun

1. The characteristic of a company or product brand not afraid of displaying attitude, backbone, Chutzpah, or confidence.

2. The result of a brand name expressing its unique value and pride in a trade show or corporate environment.                                                         

3. The proud attititude shown by company representatives in support of their corporate brand. 

 

Branditutinize℠

/, brand·ĭ·tū·tĭ·nīz/ vb.(tr)

transitive verb

1. The act of applying Branditude℠

 

Brandituded℠

/, brand·ĭ·tū·ted/ adj.

adjective

1. The successful application of Branditude℠